A strong online presence is the best way to engage people right where they are in this modern, digital world. Yet a large number of church websites are currently outdated in design and functionality, and this is hurting them far more than they may realize.
Your church’s website is your church’s digital front door. It is the first point of contact many will have with your church and, for some, the last. The experience visitors have on your website is the first impression they will have your church, and it will more than likely be positive or negative.
When it comes to searching the web, our attention span is as impatient as a two year old child on a sugar-high. It is vital to design your church website in such a way that it immediately tells visitors what they’re supposed to do once they’ve reached your home page. The key to accomplishing this is the call to action, or CTA.
When you first visit Grace Fellowship Church of Toronto’s website, you know precisely what this church is about: “Delighting in God… To the Glory of God… For the Good of all People.” Not only that, but you know that this church is about people and not a building.